Yahoo! Inc. has cut a deal with Zillow.com to manage its real estate sales listings. Zillow will manage a network to place home listings and other ads from real estate practitioners on both Yahoo.com and its own Web site. It also will place targeted ads purchased by practitioners in property search results on both sites.

This might lead to the companies, the second- and third-busiest real estate sites on the Web, to claim a larger combined audience than top-ranked site REALTOR.COM®.

According to Web traffic analyst Experian Hitwise, REALTOR.COM® had a 5.73 percent market share in the real estate category in June, while Yahoo Real Estate had 4.55 percent and Zillow claimed 3.75 percent.

Source: Inman News, Matt Carter (07/08/2010)